Our services

Every method we use was chosen for a reason.

Qualitative depth or quantitative scale — we match the research method to what your study needs to actually answer.

Method — depth

Qualitative Research

When you need to understand the "why" behind patient behaviour or physician decision-making, qualitative research is the tool. We design and run IDIs, focus groups, and ethnographic studies that surface real motivations — not just top-line responses.

  • In-depth interviews (IDIs) — 45–90 mins, patients or HCPs
  • Focus group discussions — moderated, in-person or online
  • Ethnographic & observational studies
  • Concept and message testing
  • Unmet needs and journey mapping
Qualitative — overview
IDI
In-depth interview — typical 60-min session
FGD
Focus group — 6–8 respondents per group
ETH
Ethnographic — in-home or clinical setting
Method — scale

Quantitative Research

When you need numbers that hold up under statistical scrutiny — for market sizing, segmentation, tracking, or pricing research — we design and execute structured surveys at scale, across patient and HCP populations.

  • Online surveys (CAWI) — self-completion, scalable
  • Telephone interviews (CATI) — live interviewer, structured
  • Face-to-face (CAPI) — for clinical or in-hospital settings
  • Tracking and longitudinal studies
  • Conjoint and pricing analysis
  • Market sizing and segmentation
Quantitative — overview
n=500+
Typical HCP study sample
95%
Confidence interval — standard
3–6w
Average fieldwork to delivery
Audience — patient

Patient Insight Research

We recruit and interview patients across therapeutic areas, capturing real-world treatment journeys, quality-of-life impact, and unmet needs. India's large, diverse patient population gives us recruitment depth that is difficult to match elsewhere.

  • Treatment journey and pathway mapping
  • Quality of life and patient-reported outcomes
  • Diagnosis and treatment decision research
  • Adherence and dropout studies
  • Caregiver research
Therapeutic areas covered
Oncology
Cardiology
Diabetes
Mental health
Respiratory
Neurology
Immunology
Rare disease
Audience — HCP

Physician & HCP Research

We access physicians, specialists, pharmacists, and nurses for both qualitative and quantitative studies. Our HCP panel is pre-verified and covers a wide range of specialties, allowing rapid recruitment without compromising screening standards.

  • Prescribing behaviour and brand perception
  • Product and concept testing
  • Market landscape and competitive positioning
  • Treatment algorithm mapping
  • Key opinion leader (KOL) interviews
HCP specialties available
Oncologists
Cardiologists
GPs / PCPs
Endocrinologists
Neurologists
Psychiatrists
Pharmacists
Nurses

Not sure which method fits your study?

Let's talk it through